Edwin is the founder of Chef At Work Pte Ltd, a Food and Beverage Business Solutions firm that assist new restaurant entrepreneurs in growing their businesses. His clients are various, including local hotels, international hotel chains, and global franchises. Yet, Edwin's primary passion is to help new entrepreneurs establish their F&B business.
In his career, Edwin many times met entrepreneurs with resources and enthusiasm, but without enough knowledge to kickstart their ideal F&B business. Understanding this lack, together with a team of dedicated experts, Edwin established the company in 2008 to offer professional business services for the F&B industry. Since then, the company has cooperated with numerous clients on scaling up their businesses. The company is regularly featured in regional media, including Cuisine & Wine Asia, Wine & Dine Magazine, The Sunday Times, and The Straits Times.