On 7/8/2017, DCA Holding International Representative Office in Singapore, Chef At Work, is proud to announce that it has become an official partner of ALTIPLY of the Louken Group, one of the leading branding and communications companies in Singapore. ALTIPLY is a subsidiary of the Louken Group, specializing in the areas of Intellectual Property, Franchising and Trademark Registration, Franchising and Communications Consultancy. As a franchise partner of ALTIPLY, Chef At Work and DCA Holding International will represent more than 90 international F&B franchise brands in the region, including Vietnam that is represented by DCA Holding International.
Before this collaboration, Chef At Work also developed the Franchise Package for F&B owners who want to grow their business through franchising. We work with our clients throughout the process, including trademark protection, brand extension, revenue forecasting, branding strategies, and overall creation of franchising kit. This is an indispensable foundation for any business owners in need of franchising their restaurant, and they can confidently introduce their brand to any potential investors and partners. In Vietnam, DCA Holding International also offers this Franchising Kit in the framework developed by Chef At Work.
Edwin Phua, Chief Executive Officer of Chef At Work, said, “The partnership with ALTIPLY will catapult the successful brands of the Louken Group – Chef At Work and DCA Holding International will represent these F&B brands to search for appropriate investment and partnerships, creating new value for both investors and business owners. ”
China and South East Asia will now see the upswing in consumer demand for F&B, parallel with economic growth. This will motivate business owners who are eager to develop their brands, especially for those businesses that want to grow through franchising. Chef At Work and DCA Holding International are in the best position to support and develop these businesses in the future in Vietnam and the international market, and have started necessary first steps to do so.
Since September 2017, Chef At Work and DCA Holding International have officially become strategic partners to provide business consulting and support services to F&B businesses in Vietnam.