Shalom is a Certified Sommelier (Court of Master Sommeliers) with a Diploma in Wines & Spirits from Education Trust and an MA degree in Food & Communications (University of Gastronomic Science). Thanks to his passion for wine, he travelled extensively all around the world. For instance, he worked for an Italian wine export company and did a vintage in Austria. In addition to having a thirst for wines, he has also always been dedicated to learning from the main masters in the field. As a result, he developed an acute palate to identify up-and-coming winemakers.

Also, Shalom is among the founders of B°NU (pronounced BE-NU), a food and wine lifestyle company that sources, promotes, and distributes premium food and wines in limited editions, crafted by the finest artisan producers and suppliers. With his abundance of experience and a broad network, he adds an invaluable value to clients.